So what is Friends of Big Rock anyway?
Who are the Friends of Big Rock?
How do I sign up and become a Friend of Big Rock?
What do I get by becoming a friend?
How do I build a team?
I am having problems creating an account?
What events are happening this summer?
What are the Eddies?
What are Big Rock Caps?
What is Big Rock?
When was Big Rock Brewery founded?
Who’s this McNally character?
Who can I contact?
So what is Friends of Big Rock anyway?
Friends of Big Rock is a community of craft beer appreciators whose members are passionately engaged with Big Rock Brewery (headquartered in Calgary, Alberta, Canada) and their brands – most notably, Grasshopper, Traditional Ale, Warthog and Pale Ale and when inspired, spread their beer discoveries with others in their social circles and networks and collaborate with Big Rock to build better products, services and insights.
Who are the Friends of Big Rock?
We are a hardcore group of Big Rock ambassadors who believe that:
- Sipping from the grassroots is much better than gulping from the mainstream craft-brewed is far superior to mass-brewed
- Fresh, natural beer is a hands-down winner over stale, faux beer
- Real brand conversations and customer engagement is preferred to loud, insincere mass-marketed noise
- Good local indie music is much better than sugary sweet Top 40
- Your neighbourhood gathering place is a cooler hangout than shallow poser clubs
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How do I sign up and become a Friend of Big Rock?
Easy! All you have to do is sign up here. From there you can start building your own entourage of real beer discoverers and enjoy events and rewards together.
What do I get by becoming a friend?
Some of the many, many perks of becoming a friend..
- The chance for Big Rock merchandise and rewards
- Exclusive access and discounts to Big Rock music and sampling events
- News and recaps of activities going on in your marketplace
- The ability to make creative contributions to the brand and be recognized fro your efforts
- Discovery of fresh Canadian indie music supported by Big Rock
- The ability to earn Big Rock caps (points) in return for rewards, charity and status
- Offers from key bar, restaurant and music venue partners
- Gift rewards and introduce Big Rock to an team of friends
- Sneak previews of new Big Rock initiatives and product launches
- Your name immortalized on Big Rock’s Wall of Fame and member walls
- Most importantly, real beer and genuine friends
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How do I build a team?
At Big Rock, we believe good beer is meant to be shared. That’s why we’re asking Friends of Big Rock to invite their friends into their team and help them understand, appreciate and savour what handcrafted Canadian beer is all about. In return, you'll enjoy all the privileges that go along with carrying out such a noble grassroots cause. Rewards, fame and influence are but a click away for you and your team! To recruit your own team just click here and sign up to win prestige, free rewards and support Big Rock!
I am having problems creating an account
Please send us an email describing the exact problem and how far into the account creation process you were able to complete as well as the error you received. Our support team will try to solve your problem as quickly as they can.
What events are happening this summer?
Over the course of this spring and throughout the summer, we’ll be mixing in some untapped indie music, 18 Untapped music and sampling events, The Eddies (known as The Oscar Night of Beers), and a bevy of Alberta’s most precious natural resource - Big Rock beer.
What are the Eddies?
The Big Rock Eddies is an Oscars-style gala celebration of everything Big Rock started in 1994 when Ed McNally, founder of Big Rock Brewery, had the innovative idea to have Big Rock fans make commercials for his local, independently brewed beer. Who better to spread the word about his beer than those who drink it! Guests dress in outrageous outfits from the Flintstones to Hollywood Glam while food and drink keep everyone energized throughout the night.
This year the Eddies are located in three major cities, Toronto, Edmonton & Calgary.
Eastern Regional Qualifier:
May 14th Toronto - Hugh's Room - tickets are available here
Western Regional Qualifier:
May 23rd Edmonton - UofA Horowitz Theatre - Tickets on sale now at the Fringe Theatre Box Office
June 2nd Calgary - EPCOR Centre - Tickets go on Sale April 23rd at Ticketmaster
For more information please go here -> http://www.bigrockbeer.com/eddies
What are Big Rock Caps?
In our world, The Friends of Big Rock trades on caps as its currency. Our exchange – it's simple – the more activity, enthusiasm, support and insight you can provide us, the more we provide our appreciation in caps. Big Rock Caps at various intervals can be used to purchase things, get extra chances, donate to charity and determine our VIP ambassadors. It’s hopefully not the only reason you’ll participate, but we think it makes things more interesting.
What is Big Rock?
Big Rock Brewery – headquartered in Calgary, Alberta – produces premium, all-natural craft beers. As Canada’s leading craft brewer, Big Rock boasts a family of ten exceptional ales and lagers, Rock Creek dry apple cider, as well as an ongoing selection of seasonal beers. Big Rock products are sold in eight provinces and three territories in Canada, and oddly enough, are also available in Korea.
When was Big Rock Brewery founded?
Big Rock Brewery was founded in 1984 by Chairman Ed McNally. Big Rock commenced operations in 1985. The first three beers Big Rock produced were Traditional Ale, Bitter and Porter. All were full flavored natural unpasteurized beers. The original Brewery was an existing building on Barlow Trail in SE Calgary. The new brewery was completed and opened in 1996. The Brewery as of 2005 celebrated 20 years of distribution and production in quality craft beers.
Who’s this McNally character?
Founder Ed McNally, is a native Albertan who, as a young boy growing up in Lethbridge, has been exposed to the legacy of the Sick’s Brewery, Sick’s Brewery brewed Rainier and Pilsner in Lethbridge, Alberta. It was a boyhood dream of Ed’s to be involved in brewing. He had seen the success of the Sick’s Brewery and had marvelled at the perceived simplicity: brew beer and sell beer. Ed, a former lawyer, rancher and farmer, foresaw that Canada needed a brewery that would provide consumers with “real” beer. To Ed, a “real” beer had to be brewed according to European tradition, containing no additives, no preservatives or no pasteurization. His formula for success is a combination of excellent people, superior quality and world-class beer.
Where else can I find you?
You can find us on Facebook, MySpace, YouTube, Digg, Stumble Upon, Twitter, Flikr, MeetUp and The Influencers. Or at www.bigrockbrewery.com.
Who can I contact?
For any other questions/comments please contact Cara at communitymanager@friendsofbigrock.com