It's a community. A cause.

A truly grassroots campaign to make beer, music and friends a little bit better, a little bit fresher and a little bit more real for all.

Friends of Big Rock is based on the premise that a local group of connected, savvy, creative and passionate people and craft beer appreciators can take on the big guys and win by getting involved and telling a few people about how good, fun and authentic we really are, so they’ll tell a few others, and so on, and so on.

We are a hardcore group of Big Rock ambassadors who believe that:

- sipping from the grassroots is much better than gulping from the mainstream
- craft-brewed is far superior to mass-brewed
- fresh, natural beer is a hands-down winner over stale, faux beer
- real brand conversations and customer engagement is preferred to loud, insincere mass-marketed noise
- good local indie music is much better than sugary sweet Top 40
- your neighborhood gathering place is a cooler hangout than shallow poser clubs

But we need your help! Join our community, come to our events, buy our beer and spread the buzz about Big Rock. So feel free to wander around our site, but when you’re ready, be sure to sign up to get started… we’ll be waiting for you.

Benefits an official member of The Friends of Big Rock receives:

• The chance for Big Rock merchandise and rewards
• Exclusive access and discounts to Big Rock music and sampling events
• News and recaps of activities going on in your marketplace
• The ability to make creative contributions to the brand and be recognized for your efforts
• Discovery of fresh Canadian indie music supported by Big Rock
• The ability to earn Big Rock caps (points) in return for rewards and status
• Offers from key bar, restaurant and music venue partners
• Gift rewards and introduce Big Rock to an team of friends
• Sneak previews of new Big Rock initiatives and product launches
• Your name immortalized on Big Rock’s Wall of Fame and member walls
• Most importantly, real beer and genuine friends